At 2020 we like a challenge!
So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!
Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.
With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.
When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.
Firstly, we needed to have the capability to ensure that the digital brochures we provide matched our clients brand guidelines.
Key considerations included logo, choice of font, layout format and brand colours.
Matching these parameters allows for a seamless transition between the printed and virtual brochures.
What devices would be used for viewing the brochure?
The usual suspects for viewing online browser versions of the brochure include: PC, Mac, iPad, Tablets, Android, iPhone, etc.
With this in mind, the option that we provide for our clients benefits from associated cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.
Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.
If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We always enjoy a challenge!
Or contact our team today to start the conversation.
Alternatively, if this sounds a little too contemporary for your tastes, feel free to speak to us about Graphic Design and Print!